The How to Live on Earth impact campaign was conceived as a global programme designed to use the film as a platform for conversation, engagement, and action around how people value and relate to the natural world.

Following its world premiere during London Climate Action Week, the campaign is travelling to Amsterdam, Hong Kong, Singapore, Kuala Lumpur, Auckland, New York, Mexico City, Geneva, Houston, Guyana, and São Paulo. The programme combines major premieres with private advocacy screenings, partner events, and screenings connected to international climate, biodiversity, and sustainable finance gatherings.

Each moment is designed around its audience, bringing together leaders from business, finance, government, education, culture, and civil society. A global YouTube release, tailored film edits, educational resources, and community screening tools will help the film reach beyond these events and create further opportunities for discussion, learning, and action.